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Users will soon have a updated setting that allows them to lessen the amount of artificial intelligence-produced content appearing in their streams. This initiative comes as the platform announced that it now features over 1 billion content made with AI.

Testing and Rollout

The new functionality is undergoing trials over the following weeks before a widespread launch. This development aligns with a surge in AI-generated material, spurred by recent AI video creators.

AI Proliferation Online

Studies have shown that almost a tenth of the fastest-growing channels on a competing service primarily display AI-generated videos. A large amount of this material is considered mass-produced AI material, a term for inferior, factory-style content that is frequently nonsensical or dreamlike.

Based on user feedback that numerous viewers appreciate content produced via AI tools, from AI artwork to educational videos, and we want to give people the power to see more or less of that, according to their own preferences,” stated a platform representative.

Volume and Proportions

The platform announced that there are now over a billion videos on its app labeled as AI-generated. Collectively, more than 100 mn pieces of content are submitted to the app every day, making AI content a limited percentage of its total content library.

How to Adjust Settings

Viewers will be in a position to reduce or increase the volume of artificial media they see by using the “manage topic” setting in the app and selecting “AI-generated content”. Further subjects that currently be modified under the tool include politics, clothing, cosmetics, and dance.

AI Disclosure Rules

TikTok’s policies oblige content makers to identify lifelike artificially created content, and it forbids harmful deepfakes of well-known individuals or crisis events. Any authentic-looking artificial content that is without a tag can be taken down under its community policies.

Additionally, the platform will now add an AI-generated label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This step is intended to stop users from seeking to evade the labeling process.

AI Literacy Programs

The company is furthermore establishing a $2 million educational fund for specialists and institutions to create educational content about using AI responsibly. This program will benefit non-profit groups specializing in educating computer science.

Moderation Strategy

The video-sharing app has supported its moderation strategy, amid discussion over plans to cut jobs for hundreds of content moderators in the United Kingdom. TikTok is planning to eliminate a significant number of roles in its content moderation department in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by AI moderation.

A trust and safety lead stated that staff-based oversight would remain essential, but artificial intelligence can shield workers by removing the most graphic content before it has to be seen by people. The platform reported a significant reduction in explicit and harmful content reviewed by human moderators over the previous year due to intervention by its automated systems.

“We think that it’s essential to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s very important to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is really helping us process content quickly.”